Leveraging Social Media in Product Recalls

An 11 part video series of the Social Media Panel discussion presented by Academic Network at the Society of Consumer Affairs Professionals (SOCAP) International Symposium, held at the Renaissance Chicago Hotel, in Chicago, Illinois on April 19-22, 2009. The panel presentation "Leveraging Social Media in Product Recalls" is moderated by internationally recognized speaker David McCarron, M.D., and leading executives in social media communications and consumer affairs explore the power of social media to manage your company’s image and product reputation during a recall.

Panelists

• David McCarron, MD, FACP
  VP Healthcare Communications, Academic Network, a Stericycle company

• Janet Johnson
  Senior Online Strategist, Academic Network, a Stericycle company

• Mia Novic
  Sales Director, Pharma/Healthcare, Nielsen Online

• Chris Gidez
  Senior Vice President, U.S. Director, Risk Management/Crisis Communications, Hill & Knowlton

• Linnea Johnson
  Director, Unilever Consumer Services

Video

Leveraging Social Media in Product Recalls: Part 1
Leveraging Social Media in Product Recalls: Part 2
Leveraging Social Media in Product Recalls: Part 3
Leveraging Social Media in Product Recalls: Part 4
Leveraging Social Media in Product Recalls: Part 5
Leveraging Social Media in Product Recalls: Part 6
Leveraging Social Media in Product Recalls: Part 7
Leveraging Social Media in Product Recalls: Part 8
Leveraging Social Media in Product Recalls: Part 9
Leveraging Social Media in Product Recalls: Part 10
Leveraging Social Media in Product Recalls: Part 11