Success Stories
Read about Carenet’s success stories and case studies for all of our services:
Clinical Trial Recruitment
Multiple Sclerosis Clinical Trial Recruitment
Carenet was selected to provide clinical trial recruitment for two international Phase III clinical studies related to treatment of multiple sclerosis. Carenet provided a comprehensive and cost efficient prescreening process including a multi-protocol online screener, live call center and referral tracking system. Recruitment was completed six months ahead of schedule.
Pharmacia Corporation Clinical Trial and Patient Education
Carenet was requested to assist in protocol development for a complex clinical trial that required major nutritional intervention. In the process, our staff developed all the menus and specifics of the nutritional intervention, arranged for home delivery of complete meals compatible with the dietary changes, produced the patient and research staff education materials, and set in place a system for research participant enrollment and comprehensive nutrition counseling through our dietetics-trained operators. Carenet also worked with Pharmacia management to devise a regional recruitment strategy to accelerate enrollment into the protocol.
Cervical Dystonia Clinical Trial Recruitment
Carenet conducted a clinical trial recruitment campaign for a new medication for Cervical Dystonia by a European pharmaceutical company that specializes in addressing unmet medical needs with innovative health care solutions. The campaign was conducted in conjunction with Fleishman-Hillard, an international public relations company with offices throughout the world.
Cervical Dystonia (CD) is a condition associated with abnormal movements of the neck and head, which may result in considerable pain and discomfort. Carenet conducted a clinical trial recruitment campaign for a new medication for CD by a European pharmaceutical company that specializes in addressing unmet medical needs with innovative health care solutions. The campaign was conducted in conjunction with Fleishman-Hillard, an international public relations company with offices throughout the world.
The study required the enrollment of 222 patients with cervical dystonia, of whom 39% had to be treatment-naïve, within nine months of its Phase III movement disorder study. Challenges to achieving this goal included a small patient population, aggressive timeframe, unengaged study sites, and the similarity of the compound to one already available.
Carenet’s call center staff educated CD patients about the opportunity to participate in the study utilizing an extensive patient organization outreach campaign and an in-depth prescreening process. Carenet’s medical professionals engaged participating study sites with extensive recruitment support and followed up with every potential patient referral. Targeted outreach strategies drove more than 3,200 calls to the call center; 47% of the contacts completed the prescreening and 52% of those were referred to study sites for follow-up. Ultimately, 30% of the study’s treatment-naïve participants and 14% of pretreated participants were recruited through the Carenet campaign.
Forest Laboratories Clinical Trial Recruitment
Carenet developed a national patient recruitment contact center to assist with patient enrollment for a complex clinical trial. Carenet originally was hired to provide the contact center and live operators but expanded its role to include scripting and developing an on-line screener for patient recruitment, programming and designing a patient tracking data management program and providing daily reporting on call activity as well as patient tracking to various clinical sites. Carenet worked closely with the public relations team to report call activity from regions within the marketing area. As a result, patient recruitment efforts could be focused on targeted areas and clinical trial recruitment was completed and closed ahead of schedule saving thousands of dollars in continued enrollment strategies.
Customer Contact Center Solutions
Over-the-Counter (OTC) Weight Loss Customer Call Center
A global healthcare group and one of the largest pharmaceutical firms in the world selected Carenet to provide consumer affairs and adverse events reporting for an FDA-approved over-the-counter weight loss product. Carenet was selected for its extensive healthcare network, experience, and its ability to meet rigid reporting guidelines, provide multilingual services, and manage communication via phone, email, and message boards.
Milk Mustache Consumer Education Campaign
Carenet was selected to manage consumer affairs supporting the multi-year Milk Mustache and Got Milk! Campaign for the International Dairy Foods Association. For this $180 million campaign, Carenet developed, implemented, and managed the consumer and health professional contact center featured in its ads and provided medical and healthcare expertise, technical infrastructure for this contact center’s IVR applications and live agents.
Roche Labs, Inc. Nutrition Counseling Call Center
Carenet developed a live operator, outbound telephone nutrition counseling service, utilizing registered dietitians, as a customer service component of the original Xenical® customer support program XeniCare. Carenet professional staff was responsible for integrating our contact center operation into that of the general contact center, which enrolls patients into XeniCare. The dietitian counselors were trained and monitored by Carenet’s professional staff. Scheduling, scripting, hardware, programming, and reporting systems as well as the contact center infrastructure and long-distance service for this project were either developed or provided by Carenet. In this process, Carenet services were integrated into those provided by multiple vendors involved in XeniCare.
Carenet developed and processed personalized fulfillment materials for the XeniCare consumers who called the nutritional counseling center. Customized letters were processed and mailed on a daily basis to all participants. The mailing and fulfillment program was integrated with the customer support database.
Health and Medical Strategic Planning
Vanguard Medical Advisory Board
Among the medical advisory boards convened and coordinated by Carenet was the Vanguard Research Group, whose members participated in the development and clinical testing of the Intelligent Quisine food product line for the Campbell Soup Company.
For this board, Carenet brought together physician scientists whose specialties included nutrition, cardiology, nephrology, endocrinology, physiology, metabolism, epidemiology, and biostatistics and informatics.
The eight-person board comprised members of the Institute of Medicine of the National Academy of Science and current and past presidents of the American Society of Clinical Nutrition, American Diabetes Association, American Heart Association, American Federation for Clinical Research, Canadian Hypertension Society and American Association for the Advancement of Science.
During its five-year tenure, this board oversaw four randomized clinical trials at 10 medical centers in the United States and Canada. The studies included more than 1,100 participants with hypertension, dyslipidemia and/or Type 2 diabetes and ranged from 10 to 52 weeks in length.
The observed clinical effects of the product line were subsequently published in several major medical journals and presented at numerous national and international medical society meetings.
Shaping America’s Youth Initiative
Shaping America’s Youth (SAY) is a nationwide public and private initiative created to identify and centralize information on what is being done across American society to reverse the rapidly increasing prevalence of overweight and inactivity among children and adolescents. SAY was developed, owned and managed by Carenet. It is supported by Nike, McNeil Nutritionals (a Johnson & Johnson company), and Campbell Soup Company, with the involvement of the Office of the US Surgeon General, and in partnership with the American Academy of Pediatrics, American Diabetes Association, and the University of California at Davis Nutrition Department.
To define the scope of the nation’s effort addressing overweight in young people, Carenet designed and has managed a nationwide, online, cross-sector survey to obtain detailed information from organizations and programs working in this area. More than 1100 organizations that sponsor and/or conduct programs addressing physical activity and /or nutrition in children have been surveyed to date, including government agencies, health and education organizations, professional societies, philanthropies, community organizations, and private companies. The survey database served as one component of a national dialogue fostered through community, regional, and national meetings, with the engagement of committed individuals, organizations, and agencies. Carenet coordinated the dissemination of SAY data and activities related to their effective implementation.
A key feature of the SAY website www.shapingamericasyouth.com is the searchable Program Registry, which contains detailed information on the individual intervention programs across the US that completed the survey and requested that their information be included. In addition, the site serves as a centralized resource for up-to-date information on news, meetings, funding opportunities, and publications related to childhood obesity. Carenet has established a variety of means to capture this information and maintains the dynamic content of the site.
Social Media and Online Communications
Search Engine Optimization (SEO) and Social Media Outreach Campaign
Carenet was selected to develop a site optimization strategy and to implement a social media outreach and blogging campaign for a major food industry trade association. SEO implementation resulted in a significant increase in web site traffic. Through social media monitoring efforts, we identified numerous opportunities to respond to relevant blog posts and stories in traditional media.
Pharmacovigilance, Adverse Event and Recall Services
Over-the-Counter (OTC) Weight Loss Customer Call Center
A global healthcare group and one of the largest pharmaceutical firms in the world selected Carenet to provide consumer affairs and adverse events reporting for an FDA-approved over-the-counter weight loss product. Carenet was selected for its extensive healthcare network, experience, and its ability to meet rigid reporting guidelines, provide multilingual services, and manage communication via phone, email, and message boards.
