recall

Social media tools give consumers have an increasingly active voice in monitoring product recalls. How do major brands respond in the face of a recall? This week’s article in the Washington Post considers how companies must deviate from tradition and develop new strategies to respond and communicate to social media-savvy consumers.

Maybe you were affected by the recent peanut butter recall, or last year’s pet food recall, or the holiday toys recalled for lead poisoning. Perhaps you take prescription medications that affected you adversely. As a consumer, you may own or have ingested a product that has been — or will be — recalled because of safety issues. Finding out aboutRead more