Tag: product recall
9
Mar
Are big brands responsive to social media-savvy consumers?
Social media tools give consumers have an increasingly active voice in monitoring product recalls. How do major brands respond in the face of a recall? This week’s article in the Washington Post considers how companies must deviate from tradition and develop new strategies to respond and communicate to social media-savvy consumers.
4
May
Outbreak, Recall Information Seekers Drive Social Media Adoption
Everyone is online these days, watching and discussing health-related news. Within a few days of news of the swine flu outbreak, the term “swine flu” became 10x more popular on blogs and Twitter than references to the peanut-related salmonella problems earlier this year, according to Nielsen Online, which tracks online buzz. We tracked the peanut recall ourselves, and were amazedRead more
3
Mar
Social Media Presentation at SOCAP International Symposium – April 21, 2009
On April 21, Carenet, a Stericycle Company, presents Leveraging Social Media in Product Recalls, a panel at the SOCAP International Symposium in Chicago. Top names in the corporate social media movement — Chris Gidez of Hill & Knowlton, Mia Novic of Nielsen Online, and Linnea Johnson of Unilever — join Janet Johnson and Dr. David McCarron of Carenet forRead more
