On April 21, Carenet, a Stericycle Company, presents Leveraging Social Media in Product Recalls, a panel at the SOCAP International Symposium in Chicago. Top names in the corporate social media movement — Chris Gidez of Hill & Knowlton, Mia Novic of Nielsen Online, and Linnea Johnson of Unilever — join Janet Johnson and Dr. David McCarron of Carenet for this presentation. Panelists discuss how to use online forums, including blogs, Facebook and Twitter, to gather up-to-the minute consumer information surrounding a product recall (such as the peanut butter recall) and explore innovative strategies to manage timely and effective corporate response. Carenet is poised at the forefront of this communications revolution, and we look forward to a lively and informed discussion.
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